erich13’s blog

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KM: When Dodge advertised the $2.99 a gallon gas campaign

Posted by erich13 on July 25, 2008

Knowledge management. When Dodge advertised the $2.99 a gallon gas campaign, made me think back to how they must have planned the whole thing to figure out it was financially capable or not. Maybe they had the plan on the books on how to figure that out so that when this happened they were able to put it out rather rapidly. So it wasn’t the actual result, it was a methodology of finding how financially viable a program.http://jott.com/showjott.aspx?jottid=01011d39-b636-4d20-8b5c-07f6f56a98e5&action=manage

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